+- HHWForum.hu (https://hhwforum.hu)
+-- Fórum: Letöltések (https://hhwforum.hu/forumdisplay.php?fid=9)
+--- Fórum: E-könyvek (https://hhwforum.hu/forumdisplay.php?fid=57)
+---- Fórum: Külföldi könyvek (https://hhwforum.hu/forumdisplay.php?fid=64)
+---- Téma: Overcome AD-versity How to Put Persuasion Power in Advertising (/showthread.php?tid=149191)
RE: Overcome AD-versity How to Put Persuasion Power in Advertising - book24h - 2024-09-30
![[Kép: dc52629e47f38e7023c193a8904b3e74.webp]](https://i124.fastpic.org/big/2024/0930/74/dc52629e47f38e7023c193a8904b3e74.webp)
Free Download Overcome AD-versity: How to Put Persuasion Power in Advertising by Barry Milavsky
English | July 8, 2024 | ISBN: 1637426100 | 216 pages | PDF | 2.22 Mb
Understanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.
Reduce your advertising waste - give your ads more power.
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.Links are Interchangeable - Single Extraction