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+---- Téma: Last Call for Bud Light The Fall and Future of America's Favorite Beer (/showthread.php?tid=239486)
RE: Last Call for Bud Light The Fall and Future of America's Favorite Beer - book24h - 2025-03-03
![[Kép: d3179d823559b26eabcef5e9db058f87.webp]](https://i124.fastpic.org/big/2025/0302/87/d3179d823559b26eabcef5e9db058f87.webp)
Free Download Last Call for Bud Light: The Fall and Future of America's Favorite Beer by Anson Frericks
English | February 4th, 2025 | ISBN: 1668070901 | 304 pages | True EPUB | 3.65 MB
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch-formerly the home of America's most popular brewery-watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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