Idézet:Series: Cambridge Handbooks in Psychology

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

• Offers cutting-edge insights, breadth, and depth in a single carefully-curated volume for junior and senior scholars alike
• Provides a one-stop compendium of knowledge for both foundational and emerging exploration, making findings in consumer psychology more accessible to scholars in adjacent disciplines
• Shines a spotlight on critical emerging areas of consumer research as well as classic domains
• Presents tools, approaches, and best practices for understanding consumer psychology

Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.

Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.