• Recognize Potential - entrepreneurship and innovation is premised on the discovery of under-appreciated, overlooked market opportunities. Marginalized entrepreneurs, communities and market needs represent potential with outsized return on investment opportunities. This is reflected in the hidden history and powerful present of Black entrepreneurship.
  
• Power of Enclaves - every entrepreneur's journey is hard, but mainstream entrepreneurs benefit from social and psychological support, networks and connections, and an unwritten playbook for success that minority entrepreneurs do not have ready access to. Enclaves, including neighborhoods, friends and family, churches, colleges (especially HBCUs), networking groups, supportive investment funds, are more valuable than most realize and create preconditions for later success.
  
• Enable ownership - the premise of wealth generation is ownership. Well-paying corporate and professional positions may be less risky and more socially acceptable (especially for first-generation college graduates), and can lead to individual and family prosperity, but they will not likely produce game-changing wealth. Only ownership does that. As even Michael Jordan can attest.
  
• Unique Lens - Back to those overlooked, underserved market needs... diverse entrepreneurs and innovators have a unique lens on such opportunities. And often, they are scalable to larger markets.
  
• Accelerate Transformative Change - Every startup and innovation benefits from fuel applied to the fire at the right time. This can come from connections, pilots, investment, mentorship, a complementary team, partnership... as well as from boot camps, accelerators, and venture studios. The goal is to seize opportunities, grow, and build value at an accelerated pace. And that speeds up the impact on markets and communities, too.
  

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