Brand And Myth

[Farid-Khan]

English | March 18, 2025 | ISBN-10: 3662706776 | 137 pages| Epub PDF (True) | 2.51 MB

Brand And Myth (Stefan Waller) (2025) English
Catergory: Psychology, Psychiatry & Psychology, Nonfiction

? Brand and Myth
? A Cultural-Philosophical Consideration
Brands reflect the desires of the modern individual. In Nike, it's the hope of achieving success by simply doing it; in a Mercedes, it's the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one's own area of expertise.

? Contents of Download:
? 978.3.662.70678.7.epub (Stefan Waller) (2025) (359.31 KB)
? 978.3.662.70678.7.pdf (Stefan Waller) (2025) (2.16 MB)

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⭐️ Brand And Myth ✅ (2.51 MB)
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