Consumer Behaviour Understanding Consumers In A Digital Landscape (Jean-Eric Pelet)

[Farid-Khan]

English | March 25, 2025 | ISBN-10: 1398618640 | 344 pages| Epub | 3 MB 9781398618619

Catergory: Business, Nonfiction

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

Contents of Download:
? Consumer Behaviour 9781398618626.epub (Jean-Eric Pelet) (2025) (2.76 MB)

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⭐️ Consumer Behaviour Understanding Consumers In A Digital Landscape ✅ (2.76 MB)

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