The Impact Of Marketing Strategies On Society (Nimet Uray, Meltem Kiygi-Calli, Petek Tosun)

[Farid-Khan]

3032084229 Nimet Uray, Meltem Kiygi-Calli, Petek Tosun Springer Nature Switzerland 2026

Catergory: Business & Finance, Marketing & Sales

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide suggestions to navigate complex ethical and societal issues. Each chapter investigates a critical aspect of marketing, such as branding, pricing, social marketing, influencer marketing, and social media, and examines the societal impacts of companies' marketing management strategies. Through an in-depth exploration of the existing literature combined with analysis of real-world examples, this book aims to address the broader implications of marketing decisions and contribute to a deeper understanding of the interaction between marketing and society.

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