Burgundy The Global Story of Terroir

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Free Download Marion Demossier, "Burgundy: The Global Story of Terroir "
English | ISBN: 1789206278 | 2020 | 280 pages | PDF | 2 MB
"Demossier's engrossing analysis of Burgundy―the wine, the place, the brand―should be imbibed (pun intended!) on many levels―and slowly, for best appreciation."―foodanthro.com

Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand.
It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.
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