2023-03-12, 08:21
![[Kép: 9d9017792393e100a6081b6786da4359.jpg]](https://i121.fastpic.org/big/2023/0311/59/9d9017792393e100a6081b6786da4359.jpg)
epub | 3.19 MB | English | Isbn: B07THCZ626 | Author: Jonah Berger | Year: 2020
Description:
Idézet:From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?"
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in...
Category:Business Office Skills, Business Decision-Making, Business Decision Making
![[Kép: 82292ccf29364dd9131c066a6b966a81.png]](https://i114.fastpic.ru/big/2020/1009/81/82292ccf29364dd9131c066a6b966a81.png)
Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.
Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.
Idézet:A kódrészlet megtekintéséhez be kell jelentkezned, vagy nincs jogosultságod a tartalom megtekintéséhez.






