Pharma, Prices and Power

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Free Download Pharma, Prices and Power: Reshaping Pharmaceutical Pricing Negotiations for a Healthier Future
English | 2025 | ISBN: 3031939328 | 188 Pages | PDF EPUB (True) | 7 MB
The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations.


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