Digital Marketing Strategies for Value Co-Creation 2e (2nd Edition)

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Free Download Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities
English | 2025 | ISBN: 3031846125 | 398 Pages | PDF EPUB (True) | 6 MB
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the subject of OBC. Focusing on contemporary digital marketing issues, it offers a comprehensive examination of consumers' response to active engagement in such communities.


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